Thrive Leads Review: Is this the best opt-in form builder?

Creating an email opt-ins form can be a headache, and body aches if you’re not a designer. You don’t know what works and whatnot. Don’t worry, I’ve got you covered.

I spent a heck of a lot of time testing various different plugins like ConvertPro, Sumo, Optin forms, ConvertBox, etc.

Finally, Battle testing these various WordPress email list building plugins, I ended up on Thrive leads.

In this post, I’ll share my last two years with Thrive Leads.

Let’s Dive in…

Thrive Leads – Overview

Thrive leads review

Thrive Leads is a part of Thrive Themes family where they develop plugins to unlock conversion rate optimization (CRO) functionalities of WordPress sites.

This company was founded by Shane Melaugh (marketing expert) and Paul McCarthy (Tech geek) with the aim to help bloggers create a conversion-friendly website solution. 

When marketer and developer united together, They had a baby called Thrive Leads which is a WordPress plugin that helps marketers to skyrocket their optin rates by creating opt-in forms.

Now, let’s look at a deeper version to understand it better.

Pros And Cons of Thrive Leads

  • Beginner-friendly – You don’t have to be a good designer, if you are, it’s a plus point. And if not, still you can build highly converting email opt-in forms in a few minutes. 
  • Converts visitors into subscribers like crazy – Thrive Leads and other plugins are made keeping conversions in mind. Easy to use tool that converts your website traffic into a lead-generating machine. 
  • Complete mobile-friendly design display – Most of the traffic on a website comes through a mobile device. You’ll get mobile-optimized opt-in displays that work great for smartphone users. 
  • Can use DFY proven templates – Ahh! Designing opt-in forms from scratch can be a headache but thrive leads have done for you pre-made conversion-optimized templates which you can drag-drop from the template library
  • Blocks/Avoids already subscribed users to fill the form again – If someone is already a subscriber, you’ll not want him to subscribe again and again. Right? This tool allows you to hide the lead form from your subscribers. You’ll discover more such benefits down below. Read till the end.


  • No scheduling – You cannot schedule any form through thrive leads. For example- if you have any offer or promotions, you need to start and stop the form manually. 
  • Lacks some advanced targeting options – Apart from tons of content targeting rules, thrive leads doesn’t give you some advanced targeting options like – WordPress user role, Adblock usage, Referring URL, Geographic location which helps in personalization. 
  • Works only with WordPress – You cannot integrate Thrive leads plugin with any platform other than WordPress. After researching thrive leads, let me tell you why to thrive leads are the best solution for your lack of conversions. 


Thrive have a lot of features;

  • Drag-drop editor 
  • A/B testing 
  • Easy built-in Tracking and analytics 
  • Content lock opt-in form 
  • Trigger settings 
  • On page load 
  • Exit intent 
  • Design library 
  • SmartLinks

Let’s cover them one by one…

Drag-drop editor 

Doesn’t matter if you’re good at designing or not. The drag-drop feature will make it way easier to create an email opt-in page. 

If you want to edit your own template, you can select a blank template and design it from scratch. 

Plus, you get tons of done for your conversion-focused email opt-in templates. 

Once you select the template of your choice. Thrive lead will open a visual editor to make changes. 

You can customize any element on your own in an unimaginable way.

thrive leads builder

A/B testing 

Okay, now even using pre-made templates, there are still chances of some templates not working for you. 

Thrive leads give you a split A/B testing feature, where you can test different templates and find out the winning template. 

thrive leads lightbox configurations

Note – You’ll be asked to enable auto pick the winner. You can control the winner by yourself, or you can let thrive lead to pick a winner for you. 

The plugin will pick a winner by itself using these criteria 

  1. Least duration 
  2. Most conversion 
  3. Chances to beat original (Chances of an alternative to beat original)
thrive leads ab testing

Websites have increased conversion rates significantly after using the unique A/B testing feature of thrive leads.  

Tracking and analytics

I bet you’re going to love these easy analytics and tracking features of thrive leads. 

Track out the best-performing pages on your site and apply the same strategy. 


Thrive leads tells you built-in analytics of – 

  1. Conversion 
  2. Conversion rate 
  3. Impressions

Now, if you don’t connect your google analytics to thrive, it will work because of built-in tracking and analytics. 

thrive leads reporting dashboard

LOL, I didn’t generate a single lead (It’s because I bought thrive leads to make you understand) 

Content lock opt-in form 

One of my favorite benefits is that you can lock your content (Blurs the background). 

This helps you collect the email addresses of your visitor. 

Does this sound familiar to you? Isn’t it what all the other plugins do? What’s new? 

Well, the content lock opt-in form locks your content until the visitor submits their email address. 

This means the visitor will not be able to read the content they fill the opt-in form. 

Filling the form is FREE, so visitors wouldn’t mind filling it. I was reading a blog of Backlinko (Brian Dean) and saw – 

backlinko content locker

When I click unlock now – 

backlinko locked content

I was asked to fill the form. 

To use the content locking feature, you need to add a shortcode. Don’t worry, it’s a feature, you don’t need to code LOL. 

thrive leads shortcode feature

Trigger settings 

Have you ever noticed, the email opt-in forms popping up as soon as the web page loads, or you scroll down to some specific content or just before you are about to close the website??

If you’ve noticed, then just know it was all planned and not a mere coincidence. And now you can do it too!! 

Because thrive leads have advanced trigger options 

On page load 

Using this trigger option, your email opt-in form will load as soon as the web page loads. 

Pro Tip – You can give away a FREE “Info product” in exchange for an email address. 

After a certain period of time 

You can also set an opt-in email pop-up after a specific percentage of content read by the user. 

For instance, if a visitor reads more than 70% of your content, he is highly interested, and asking him to exchange email will be way easier. 

Exit intent 

Exit intent!! 

This trigger option helps you pop up the email opt-in form to pop right before a visitor is about to leave. 

At times, the user might feel bored and decide to leave. That is when the cursor moves towards the browser window. 

That is the time when you ask him for his email. 

Exit intent opt-in may or may not work THE BEST for your website. 

After specific content 

The specific content pop-up is my favorite! 

Because you can set an email form to pop up after a target trigger content which helps the user to take action then and there only. 

For instance, If you’re explaining affiliate marketing and how it works. 

Right after explaining, you’ve set an email form to pop up, which says – “Get the FREE affiliate marketing step by step EBOOK for beginner

Don’t you think the visitor will be way more interested in learning more? 

And would end up exchanging email addresses for a FREE Ebook. 

That’s why email popups after a specific trigger convert more visitors. 

After a user clicks an element 

Whenever a user is reading on your site. They CLICK here and there. 

You can set the email form to pop up right after they click on any element of your website.

Design library 

As I told you previously, you get TONS of done for your templates in the design library. 

The main benefit of these designs is, they’re built to increase your conversion rates. 

Easy integration with email marketing services 

Do you use other email marketing and webinar services? 

Thrive lead can virtually integrate with popular email and webinar services which include some big names like AWeber, MailChimp, ActiveCampaign, WebinarJam, and many more. 

thrive leads integrations

(Image courtesy – ThriveThemes/leads)


SmartLink is a unique feature offered by Thrive lead. 

Which helps you hide the email opt-in form from your subscribers. 

For instance, if you’re creating a broadcast list and sending users a mail inviting them to your website. This means you already have their email. 

SmartLink feature creates a special link that helps you hide the email opt-in form. 

thrive leads smartlink feature

You can see the targeting options for smart links. 

  • Animation that catches user attention

Thrive Leads gives you 22 attention-capturing animation settings. 

You can make your email opt-in form to – 

  1. Bounce
  2. Spin 
  3. Zoom
  4. And many more 

Using a banner opt-in form or adding no animation, the user may not pay attention and you lose a lead. 

thrive leads builder

Types of forms

Words might confuse you, so I’ll be adding real examples for your better understanding. 

Let’s start with an overview

types of thrive leads forms

In content  

The In Content form appears between the content you’re reading. 

You can set an In Content form after a specific trigger content that might motivate the reader to take action and fill the form. 

Post footer

Have you ever seen an email form right after and below the post has concluded?

That is a post-footer opt-in form. And here is its example – 

social triggers optin

After the article is concluded, you can sign up and exchange your email address. 


In lightbox form type, the email form pops up in the middle and darkens the background to stand out. 

For instance – VARLEY 

varley popup

(Image courtesy – Varley)


The ribbon form type captures the header of the webpage. 

For instance – This SmartBlogger Blog post 

smartblogger hello bar

Scroll mat

As soon as the blog page loads, a scroll mat type of form scrolls down from the top and covers the whole web page. 


Slide-in form type appears/slides/pops in on the bottom right corner. 

For instance- This SmartBlogger’s blog page 

smartblogger right sidebar


The widget type of form appears on the blank right side of the web page. It’s a normal email form that looks like a banner.


Here comes the pricing part.

Previously, Thrive Leads had a lifetime membership deal which used to cost $67 one-time.

But now you have to purchase thrive suites which costs you $19 per month which include Thrive Leads and the rest of the Thrive tools.


Can I use thrive leads without thrive architect?

Yes, you can use thrive leads without thrive architect. In fact, the Editor of thrive leads is built using thrive architect.

What do thrive leads do?

Thrive leads helps you build high-converting email opt-in forms in no time.

How much thrive leads costs?

Thrive leads lifetime deal costs you about $67. And if you buy thrive suites it’ll cost you $19/month.


Here is the final takeaway – 

  • High converting premium WordPress list building plugin. 
  • Visual editor.
  • Drag-Drop Opt-in form builder.
  • Hundreds of DFY (done for you) templates.
  • Unique A/B testing to find a winner.
  • Built-in analytic and tracking.

Now, we want you to let us know if you found this review on thriving leads helpful and we helped you make a decision. 

Feel free to ask questions in the comment section! Do share the review with your friend and help them make a decision. 

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